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More than a marketing tool, a website can be your most valuable employee

April 21, 2008

Many times I get inquiries from clients who just want a website…they haven't thought about how the website will function they just know they need one. Take some time to consider how your website can work for you to free up your time and make more money.

What can your website do for you?

This depends on your business and what you need. Provided are a few examples that will hopefully give you some ideas on how you can get the most from your website.

• Take online payments
• Allow clients to book appointments online
• Let you and your clients know when booking appointments, classes or orders have reached capacity
• Answer frequently asked questions,
• Tabulate and summarize your sales and orders for the day/month/year
• Organize shipping by region, date, priority
• Allow users to customize their orders
• Cancel all orders or specific orders with a click of a button
• Keep track of all of your clients order history
• Allow people to comment on the site, add their own content and give feedback
• Auto notification for subscribers anytime new content is added to the site
• update the website yourself, add new pages, delete pages, add to galleries etc.
• Create a blog inside your site where you can share your knowledge
• Create a company blog where each employee can contribute their own articles
• Create a client login for clients to view a project with files, updates, meeting guidelines and customize login page with clients logo and business colors for a personalized feel
• Provide a forum for people to ask questions, give their own advice or post your own feedback and generate new leads

Choose your features wisely

Features are great IF they make sense for your business and don't overwhelm visitors to your websites. Think about what features will not only benefit your business but will also benefit your customers. Added features also add to the price, consider your budget and keep is simple to start. Add the features that are necessary in the beginning, as time goes on you can add to the site based on user feedback.

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